Entrepreneurial activity requires the ability to make decisions quickly and coherently in the face of uncertainty and sometimes adversity. 95% of our decisions are made by what Daniel Kahnemann calls System 1 and others call the limbic system or the subconscious. If the core beliefs in System 1 are not aligned with the wishes of System 2, our conscious mind, our structuring and strategising mind, we will struggle making good decisions quickly.
A successful entrepreneurial mind has System 1 and 2 aligned. We offer a workshop to learn how to work on this alignment.